Islamic Studies ,Media as a Promoter for Sustainable Growth: A Research Study

Abstract

This research investigates the important role of media in sustainable growth, in the context of increasing population growth, urbanization, Climate change & other challenges. As media fulfills the tasks of informing, persuading and shaping public opinions. In this study, attention will be given to how Media can facilitate sustainable economic development through increasing awareness, changing perception and thereby, influencing consumerist behavior.

Media can present such knowledge & information that a common man can comprehend the relationship between environmental, social and economic issues. Such knowledge can enable people to make the right decisions regarding their consumption pattern as well as fight for sustainable use of resources.
In addition, media is very influential in challenging governments and corporations to answer for pollution and other negative effects on the environment. With the help of media, public discover the wrong doings and shed light on them, the responsible behavior is prompted and positive changes may just ensue. It is also necessary, media should remain bias free, ensure that their information is accurate and that multiple opinions are promoted.

Media organizations should collaborate with governments and civil societies in the achievement of the above goals. Media has the possibility of playing an instrumental role in the process of change. There lies the potential of media to play a significant role in the society by creating awareness, educating people and thus encouraging the developments which may foster sustainability and equality in the world.

 Thus, this research gives an insight into the way media impacts the public, sets policy agendas and supports sustainable development initiatives.